pierre cardin uk

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Pierre Cardin (born 1922) came from obscurity but very quickly became one of the top fashion designers in the world and was the trailblazer for the soft and floppy fashion look of the 1950s and 1960s. He developed the first line of clothes for men by a courtier and continually changed and expanded the world of fashion with his creations over the years. He is considered a living legend in the fashion industry.

Pierre Cardin was born at his parents vacation home at San Andrea da Barbara near Venice, Italy on July 7, (some sources say July 2) 1922. In 1926, his parents moved back to their native France where Cardin grew up in the industrial town of St. Etienne in the Department of Loire in southeast France. His parents were wealthy wine merchants who had always hoped their son would become an architect, but by the age of eight Cardin was showing an ability and aptitude for fashion design by designing dresses for the dolls of his neighbor's child. In 1936, Cardin began apprenticing in Vichy, France for a tailor named Manby and would stay on until almost the end of World War II. At Manby's, Cardin learned the art of tailoring suits that would show in the rest his work.

Cardin quit Manby's with the war almost over and got a job with the French Red Cross. This job brought him to Paris in late 1944. The 17-year-old Cardin stayed in Paris, the fashion capital of the world, and began working for French fashion designer Paquin. While working for Paquin, Cardin met many French intellectuals and heads of society. Using these connections, Cardin began designing and making the elaborate costumes for theatrical presentations and motion pictures.

In 1946, Cardin's work could be seen in French film director Jean Cocteau's Beauty and the Beast. Cocteau was very impressed with the young Cardin and introduced him to designer Christian Dior. Dior was an internationally recognized fashion designer preparing to release his latest House of Dior collection. Cardin was soon working for the Dior house and became one of the "team of thirteen" that would design so much of Dior's line over the next years and become associated with fashions post-war "New Look." While at Dior's, Cardin designed his famous and much publicized "Bar" line that featured tight jackets and long black skirts. He soon came to the notice of fashion observers and buyers as the natural successor to Dior.

In 1949, Cardin left the House of Dior and in 1950, with the help of Marcel Escoffier, struck out on his own and became a costume designer in an attic shop where he would design many costumes for the French capital city's numerous balls and create his own line of suits for a clientele that would continue to expand. His work was widely seen and loved and he designed costumes for many other French designers, including Dior. He was widely believed to be the best suit designer in Paris and by 1953, Cardin had purchased the entire building on Rue Riche Panse where he had started barely three years earlier.

In 1953, he moved his operations into a six-story eighteenth-century mansion on the very fashionable Faubourg Saint-Honore and established the House of Cardin. As part of the purchase agreement, Cardin was obliged to continue a conservative men's shop that had occupied the building's ground floor. Unwilling to associate with traditional men's shirts and ties, Cardin divided his elegant house into two separate boutiques in 1954: one was called "Adam" and the other "Eve." He then set about designing avant-garde ties, sweaters and suit jackets that became enormously popular in Europe.

In 1957, Cardin was still regarded as a suit designer and costume maker. He wanted to break out of this mold into the world of total fashion design. To do this, Cardin presented his first full fashion collection of over 120 styles in the summer of 1957 in Paris. The show was an immediate success and Cardin soon became a member of the Chambre Syndicale de la Couture (Couture Employers' Federation) as one of the best designers in France. His show in 1958 proved that he was not a one-hit wonder and he solidified his reputation in the fashion world.